Analysis of Believe Advertising and Public Relations Agency
There is a current trend of inadequate LGBTQ+ representation or focused practices within the media. This seems to be apparent even if the organization claims to provide a specialized focus on the representation and promotion of LGBTQ+ brands and organizations. This can be apparent even if the founder is a part of the community themselves, such as the founder of Believe Advertising and Public Relations.
As of October 17th, 2022, according to Clutch Company Online B2B Rating, out of the top 40 LGBTQ+ owned companies, Believe Advertising and Public Relations was ranked #1 with a 5-star rating. While their page is full of familiar public relations services for entrepreneurs, the beauty industry, the fashion industry, international luxury brands, and stock exchange-listed companies, they fail to mention on their page what services they provide for the professional and media incorporation of LGBTQ+ individuals whose brand and audience resonates heavily with the community and are in need of proper representation. There are already so many marketing agencies that specialize in social “norms” when there is a whole marginalized community of successful entrepreneurs and organizations who could foster mutually beneficial business-to-business, business-to-consumer and communal relations. Public Relations Agencies that take inactive in organic LGBTQ+ inclusion can benefit from expanding their target audience while increasing their brand awareness. That’s why it is imperative for agencies that claim inclusion to actually take an interest in employing LGBTQ+ individuals on their public relations, advertisement, marketing, and human resources team. That is the best way to ensure the agency is equipped with knowledge and resources to successfully promote LGBTQ+ brands.
Above are the applicable services the agency provides. While a competitive strength of this organization is its extensive list of expertise, however, a competitive weakness is there is no mention of LGBTQ+ promotion or inclusion anywhere on its page. That creates a disconnect with the community and may defer supporters, allies, and members of the LGBTQ+ community from working alongside this agency out of fear there will be a potential lack of proper knowledge, relatable connections, or resources for an LGBTQ+ member who needs specialized public relations consulting. This can become apparent especially if the organization or individual aspiring for a consultation has a brand or core audience that is heavily integrated into the community.
